Make 'em laugh and nudge them to the polling place — that's how some Texas bloggers are approaching this election season. But they aren't necessarily trying to find converts to their causes.
Anyone who's cruised the blogs knows not all the writers are trying for the same goal. Some work to raise money for a cause or candidate. Some are issue-based, covering a specific topic such as the criminal justice system or the environment. Others have a particular political bent and try to engage readers in discussion.
Eileen Smith, Austin blogger with "In the Pink" and Texas Monthly's "Poll Dancing" says she fits into the last category. Her "Pink" blog is obviously left (if you've read the blog, you know she's a big fan of Hillary Clinton), but she said she's different from activist blogs she calls "screechy." Instead of preaching, she uses humor to get her readers thinking.
She said her blog is a valuable forum for readers to discuss issues. But she's not convinced she'll sway many undecided Texans to support Democrats this year.
"For all the talk about how mainstream media or the blogs influence the voters, I don't really know how true it is," she said. "People can find so much information, I think people just find the information they want and make up their own minds."
Besides, most people who visit particular blogs do it because they like the ideas the writers espouse.
"In my opinion it turns into this big echo chamber," she said. "So we're all supporting blank candidate, we think blank candidate is great, and everyone's like, I agree."
John Rost, an Arlington maintenance supervisor, said he sees some preaching-to-the-choir happening on conservative blogs this year, too. Rost runs the blog site "A Keyboard and a .45," which he started about year-and-a-half ago to talk about guns and politics. He supports candidates who support gun rights and individual rights, and most of the time he finds they are Republican.
In the coming months, he's not expecting to change voters' minds about who they support, but he is hoping to get Texas Republicans who are not excited about John McCain — he counts himself as one — to pay attention to down-ballot races.
He wants to make sure locals like Rep. Bill Zedler, R-Arlington; and Sen. Kim Brimer, R-Fort Worth, aren't defeated because of low Republican turnout.
"I don't think I'm going to change Jane Fonda's mind and have her say, 'Oh I've been wrong all these years,'" Rost said. "All I'm trying to do is find some people who are sitting on the fence to actually go out and vote this year."
Conventional wisdom and some research shows Rost is in the minority in the blog world. About 47 percent of bloggers say they're to the left of political center, compared with 31 percent to the right, according to a 2006 study by the Institute for Politics, Democracy and the Internet at George Washington University.
That imbalance was obvious last month when political bloggers came to Austin. The liberal Netroots Nation drew thousands to the convention center. The conservative answer, RightOnline, was a smaller, shorter affair in the Arboretum.
Houston Democratic state Rep. Senfronia Thompson was at the Netroots convention. She said half jokingly that she was there because she's "nosy." Also, she wanted to learn more about the blogger types and what they'll mean in elections.
She expects the bloggers could play a role in deciding some of the tighter Texas House races, although hers isn't one of them. (She has a Republican opponent, architect Michael Bunch, but she represents a solidly Democratic district.) Thompson said that, unlike daily newspapers, bloggers delve more deeply into issues and less into the who-dislikes-who campaign punches.
"I find that bloggers a lot of times don't slant their information too much. They just give it to you right off," she said.
—by Elizabeth Pierson Hernandez